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| Article Name : | | | “MILLENNIAL PERCEPTION TOWARDS SOCIAL MEDIA ENGAGEMENT IN BANGALORE” | | Author Name : | | | Jyothi and Chirag V. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-4273 | | Article : | |  | Author Profile | | Abstract : | | | In today’s highly lively and dynamic business environment, the role of “customer engagement” (CE) in creating customer value and generating positive customer perception about businesses isreceiving snowballing attention from business associates and researchers. | | Keywords : | | |
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