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Article Details :: |
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| Article Name : | | | DYNAMIC MARKETING CAPABILITIES FOR COAL INDIA – CASE OF A PROMINENT SUBSIDIARY WESTERN COALFIELDS LIMITED | | Author Name : | | | Siddhartha Priya | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-3134 | | Article : | |  | Author Profile | | Abstract : | | | Through decades of research few strategies have been identified to help organizations remain competitive in turbulent business environment. | | Keywords : | | - Coal,CRM,Dynamic Capabilities,Dynamic Marketing Capabilities,
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