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| Article Name : | | | FACTORS AFFECTING CONSUMER BEHAVIOR ON ONLINE SHOPPING-A STUDY ON BANGALORE NETIZENS | | Author Name : | | | Mr. Neella Bhargava and Dr .Geeta Rajaram | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-2896 | | Article : | |  | Author Profile | | Abstract : | | | English entrepreneur Michael Aldrich invented Online shopping in 1980’s now it became a necessary for the consumers in developed and developing countries. | | Keywords : | | - On-line shopping,Demographic factor,
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