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| Article Name : | | | A STUDY ON INVESTORS PERCEPTION TOWARDS “INVESTMENT AND SERVICES” DIVISION OF DHANLAXMI BANK | | Author Name : | | | P. Raja , A. Peermohideen. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-2147 | | Article : | |  | Author Profile | | Abstract : | | | In financial markets, “expectations” of the investor plays a vital role in influencing the price of securities and the volume of trade. The main objective of the study was to find out the investors attitude towards mutual funds distributed by the bank and to analyze the level of satisfaction of investors on their investments in Mutual Funds. Descriptive type of research was adopted for the study. Primary data was collected using questionnaire, and the secondary data was collected from websites and books. Convenience sampling technique is used and the sample size is 110. Statistical tools like percentage analysis, weighted average and chi-square has been used for analysis. Based on findings suitable suggestions have been offered | | Keywords : | | - Investor Perception
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