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Article Name :
AWARENESS AND ADOPTABILITY OF E BANKING SERVICES IN KANYAKUMARI DISTRICT – AN EMPIRICAL STUDY
Author Name :
M. Franklin , S. G. Balaji
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-1977
Article :
Author Profile
Abstract :
Internet banking provides enor mous benefits to consumers in terms of ease and cost of transactions, either through Internet, telephone or other electronic delivery. Electronic finance (E-finance) has become one of the most essential technological changes in the financial industry. E-finance as the provision of financial services and markets using electronic communication and computation. In practice, e-finance includes e-payment, e-trading, and Internet banking Techno- logy in Indian banks is catching up fast with the developments around the world. This adoption not only allows banks to offer new types of banking and financial products, but also the highest level of services. They were no research study about the adoption and awareness of Internet banking services in Kanyakumari District in Tamil Nadu after post implementation of the baking service.
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