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| Article Name : | | | RECENT TRENDS IN THE MARKETING STRATEGIES OF SBI LIFE INSURANCE | | Author Name : | | | Dhiraj Katiyar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1805 | | Article : | |  | Author Profile | | Abstract : | | | Insurance offers protection from financial crisis. The insurance industry in India was estimated to touch a figure of Rs. 3.8 lakh crores in the year 2014. In the life insurance business, India ranked 11th among the 53 countries. India stood at 11th rank in global nonlife premium income.There are fifty-three insurance companies operating in India. The life insurance companies settled 8.57 lakh claims on individual policies, with a total payment of Rs.10860.59 crores and life insurers issued 408.72 lakh new policies during 2013-14. SBI Life Insurance is a joint venture between State Bank of India and BNP Paribas Cardif. When compared to the other private insurance companies the best services with least premium was available in SBI Life Insurance. With a large network it has the capability to cover crores of insurance holders’ needs in India and abroad. | | Keywords : | | - insurance industry ,insurance industry ,insurance industry
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