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Article Details :: |
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| Article Name : | | | DEVELOPMENT OF RURAL MARKETING IN INDIA: A STUDY | | Author Name : | | | Dr. Pappu Kumar Paswan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-14471 | | Article : | |  | Author Profile | | Abstract : | | | The concept of Rural Marketing has always played an influential role in the Indian Economy. Despite the phenomenal growth of the urban Indian middle class, over 620 million of the population still lives in more than half a million Indian villages, thus validating Mahatma Gandhi’s statement that “India lives in her villages”. | | Keywords : | | - Economic growth,Employment Generation,
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