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Article Details :: |
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| Article Name : | | | AN EMPIRICAL STUDY ON CONSUMER PURCHASE DECISION MAKING WITH RESPECT TO PRIVATE LABEL BRANDS IN SUPER AND HYPER MARKETS. | | Author Name : | | | Mr. Saravanan Shanmugam and Dr. Karthikeyan K. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-14462 | | Article : | |  | Author Profile | | Abstract : | | | The objective of this paper is to investigate the variables that are viewed as by Indian purchasers while buying private label brand items. | | Keywords : | | - Private label brand,Purchase decisions,
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