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Article Details :: |
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| Article Name : | | | DETERMINES LEADS TO MOBILE COMMERCE NON-ADOPTION IN SOUTH GUJARAT REGION | | Author Name : | | | Dr. Nandish M. Upadhyay | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-14390 | | Article : | |  | Author Profile | | Abstract : | | | This study examines those variables that determine mobile commerce non-adoption among retail commerce customer. By leaning on the earlier literature on online commerce in general and mobile commerce in particular, researcher has included a set of independent variables to a logistic regression model to predict mobile commerce usage and non-usage. | | Keywords : | | - Mobile Commerce,online commerce.,
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