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Article Details :: |
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| Article Name : | | | SERVICE QUALITY AND GAP ANALYSIS: A THEORETICAL OVERVIEW AND ITS CHALLENGES | | Author Name : | | | Mahanteshwar S. Hugar and Dr. Srinath H. Shahapure | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-14356 | | Article : | |  | Author Profile | | Abstract : | | | When defining the concept of service quality, one should always start with customers, as quality is the most important factor for customers and also it is their basis of their opinion, which will then result in the fact that service quality is achieved if the customer expectations are achieved. | | Keywords : | | - service product design process,Service quality and Gap Analysis,
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