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| Article Name : | | | VIRTUAL PODIUM: FACEBOOK'S ROLE AS MOBILIZATION POLICY TOOL IN PRESIDENTIAL ELECTION 2014 | | Author Name : | | | FERNANDES, Lilian da Silva, SOUZA, Carlos Henrique Medeiros de, TONELLI, Elizangela, MANHAES, Fernanda Castro, DE ALMEIDA and Fabrício Moraes de Almeida | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1428 | | Article : | |  | Author Profile | | Abstract : | | | In the context of cyberculture, the use of social media during election periods is becoming increasingly essential in the process of political mobilization by the candidate, considering that this is an interactive mechanism with the public in real time, enabling the exchange of information, exposure of opinions, feelings, facts, and be financially viable. Against this background, this article presents a reflection on the presidential campaign of 2014 on Facebook, being currently the most popular channel on the web for the dissemination of proposals and votes of storage. The aim is to highlight the relationship between Internet and politics and the possibilities that this social network can offer candidates, since the spread of interaction of the same, both can be combined as a candidate of the opponent. | | Keywords : | | - voters
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