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| Article Name : | | | APPLICATION OF DATA MINING IN CUSTOMER CHURN ANALYSIS- A Review | | Author Name : | | | T. H. Hajare and R. V. Kulkarni | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1391 | | Article : | |  | Author Profile | | Abstract : | | | Every Industry has been suffering from customer churn problem, but since last one decade a telephone companies are top most industry where lots of customer churn problem . Customer churn means a customer can leave their service or service provider & move to another service or service provider. This rate is increasing day by day in all telephone companies. The aim of this paper is to focus on customer problems and to prevent from churning. Data mining is one of the techniques which provide different methods & application to find out those customers who are going to churn & how to prevent them. This study is focus on only prepaid service users. | | Keywords : | | - Telecommunication
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