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| Article Name : | | | EVALUATION OF RURAL ENTREPRENEURS: A STUDY ON CHALLENGES FACED BY THE WOMEN ENTREPRENEUR IN INDIA | | Author Name : | | | Sandeep Kumar M. , Waghamare Shivaji And L. Manju Bhargavi | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1376 | | Article : | |  | Author Profile | | Abstract : | | | Women in business are a recent phenomenon in India. By and large they had confirmed themselves to petty business and tiny cottage industries. Women entrepreneurs engaged in business due to push and pull factors which encourages women to have an independent occupation and stand on their own legs. A sense towards independent decision-making on their life and career is the motivational factor behind this urge. Saddled with household chores and domestic responsibilities women want to get independence, under the influence of push and pull factors women choose a profession as a challenge and as an urge to do something new. | | Keywords : | | - Economic Uncertainties
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