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Article Details :: |
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| Article Name : | | | FACTOR ANALYSIS FOR STUDYING CUSTOMER BEHAVIOR | | Author Name : | | | Jhanvi Vadher | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-13102 | | Article : | |  | Author Profile | | Abstract : | | | The three main customers’ purchasing transactions, namely the in-store, online, and both in-store and online are the preferred transactions to purchase products and services. | | Keywords : | | |
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