| Article Name : | |
| A STUDY ON MARKETING STRATEGY OF BULRUSH MAT IN
THIRUVANNAMALAI DISTRICT
|
| Author Name : | |
| Dr. M. Kalaiyarasu and Mr. A.Sagayalourdusamy |
| Publisher : | |
| Ashok Yakkaldevi |
| Article Series No. : | |
| ROR-12897 |
| Article : | |
 | Author Profile |
| Abstract : | |
| The researcher tries to identify the influence of marketing strategy of bulrush mat in Thiruvannamalai district. Pilot study sample size of the research was 50 bulrush mat producers in Thiruvannamalaidistrict of Tamil Nadu. Descriptive research design was used. |
| Keywords : | |
- Marketing strategy,Price discount,
|