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Article Details :: |
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| Article Name : | | | CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING PRACTICE, PROCESS, AND DISCIPLINE | | Author Name : | | | Hailly Kumari and Dr. Pankaj Kumar Sharma | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-12323 | | Article : | |  | Author Profile | | Abstract : | | | Customer relationship management (CRM) has the potential for achieving success and growth for organizations in the nowadays environment of extensive competition and rapid technological development. | | Keywords : | | - Customer Relationship Management,Relationship Marketing,
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