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Article Details :: |
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| Article Name : | | | OUTLINING THE SIGNIFICANCE OF EXPERIENTIAL BRANDING FOR BUSINESS DEVELOPEMENT | | Author Name : | | | Dr. Nitin Zaware, Dr. Santosh Shinde, Dr. Avinash Pawar and Prof. Suresh Mehetre | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-11599 | | Article : | |  | Author Profile | | Abstract : | | | Experiential Branding is a process by which brands create and drive interactions with consumers in all aspects of the brand experience to emotionally influence their preferences and to actively shape their perceptions of the brand. | | Keywords : | | - Experiential Branding,Branding Strategies,
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