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Article Details :: |
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| Article Name : | | | “PARENTS ATTITUDE TOWARDS DEPICTION OF CHILDREN IN ADVERTISEMENT- A STUDY” | | Author Name : | | | Dr. B. Shailashree | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-11388 | | Article : | |  | Author Profile | | Abstract : | | | The most widely accepted definition of advertising is the one which is given by the American Marketing Association, according to which an advertisement is “any paid form of non-personal presentation and promotion of goods, services and ideas by an identified sponsor.” | | Keywords : | | - definition of advertising,identified sponsor.,
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