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| Article Name : | | | A STUDY ON THE RELIABILITY OF MARS SCALE AS AN ASSESSMENT TOOL TO GAUGE THE QUALITY OF FASHION APPLICATIONS | | Author Name : | | | Vidhi Shah and Dr. Rachna Gandhi | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-10830 | | Article : | |  | Author Profile | | Abstract : | | | The usage of mobile shopping application for the purchase of fashion products has grown exponentially in recent years. However, there is currently no application quality assessment tool except for the star ratings to assess the apps. | | Keywords : | | - Mobile Shopping Applications,Objective Quality Dimensions,
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