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| Article Name : | | | A STUDY ON FACTORS INFLUENCING MEN’S BUYING BEHAVIOR TOWARDS THE SELECTION OF BRANDED SHIRTS WITH SPECIAL REFERENCE TO CONSUMERS AT TIRUCHIRAPPALLI CITY | | Author Name : | | | Mr. S. Syed Muthaliff, Mr. P. Vengadachalam and Mr. M. Sivasundar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-10456 | | Article : | |  | Author Profile | | Abstract : | | | Indian textiles sector is probably the most established industry in Indian economy going back a few centuries. | | Keywords : | | - Mens Buying Behavior,Customer satisfaction,
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